• Open Fortune
153K
Emails sent
97
Sales Calls Booked
37
Clients Onboarded
OpenFortune had a bad experience of working with BDR firms and with booking qualified demos using cold outreach in general. Their email funnel was sending emails but replies were non-existent and sales calls were a distant dream. Fortunately (Yes, pun intended), we emailed them at the right time and their CMO, David Jaffin, jumped on a call with us to discuss strategy.
Overloaded Email Copies
OpenFortune had a solid offer (Branded fortune cookie advertising that tracks results across 15 KPIs - How insane is that?) in their hands however, their cold emails weren’t structured for conversion.
Email Deliverability Challenges
Even if you have the best offer in the world, there’s no point if people can’t read your emails. This is something that had to be fixed from the ground up.
Scale of Meetings
Even without cold outreach, OpenFortune had other client acquisition systems in place that were booking them appointments. With cold outreach, they were looking to get a consistent flow of qualified demos so that they could rely on it.
After hopping on the call with David, we knew exactly what we needed to do. We decided to step back and start their cold outreach once again from scratch.
Deliverability Fixes
We bought fresh dotcom domains, configured them properly, set up new inboxes, optimized their visibility and admin panel settings for proper visibility and warmed them up for 2 weeks for top-notch deliverability.
Email Copy Audits
We removed the fluff from their current copies, made the simple and straightforward, added soft call-to-actions and even used sample boxes of their fortune cookies to get more interested leads.
Targeted Sending
OpenFortune knew exactly what companies and job titles they wanted to target. They had their ICP nailed down to a T! We mapped their prospects, wrote personalized offers to each individual lead and started sending customized offers to each lead.
Within the first 60 days, OpenFortune secured 32 high-quality meetings and successfully onboarded 4 new clients. This approach boosted both lead quantity and engagement while maintaining alignment with their high-ticket offerings. We booked meetings with CMOs VPs and Directors of Marketing at companies like Samsung, TikTok, beIN Sports, and XIX Vodka. This resulted not only in more topline revenue but also better case studies, social presence, and access to better referrals.
Working with ENDY Media has been a turning point for us. In just one month, they helped us book 32 valuable meetings, which brought in exactly the kind of high-quality prospects we were after. Their strategic focus on our ideal clients saved us time and resources, and their expertise helped us refine our approach for stronger results. We’re seeing clear, measurable progress thanks to their efforts.
David Jaffin
CMO
| Open Fortune
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