• Open Fortune
15K
Emails sent
32
Sales Calls Booked
4
Clients Onboarded
Open Fortune’s campaigns struggled with a limited lead volume, inconsistent lead quality, and messaging that overwhelmed recipients with too much information, impacting engagement and conversion rates.
Low Lead Quantity
Open Fortune's campaigns were limited by a small lead pool, restricting their ability to reach the right volume of qualified prospects.
Inconsistent Lead Quality
Targeting lacked precision, leading to a mix of leads that didn’t always align with Open Fortune's Ideal Customer Profile (ICP), which impacted conversion rates.
Message Overload
Emails contained too much information, making it challenging for recipients to quickly understand the value proposition, reducing engagement rates.
To address these issues, Endy Media expanded Open Fortune’s lead pool by broadening the Ideal Customer Profile (ICP) and focusing on high-potential roles like Marketing Directors, CMOs, and Brand Managers.
Boosting Lead Volume with Targeted Expansion
We expanded Open Fortune’s lead pool by carefully broadening ICP parameters and focusing on high-potential profiles, including Marketing Directors, CMOs, and Brand Managers in relevant industries. This approach increased the quantity of qualified leads while maintaining alignment with Open Fortune’s high-ticket offers.
Precision in Targeted Lead Generation
Using advanced ICP mapping, we refined the target list to focus on leads most likely to benefit from Open Fortune’s high-ticket services. Double verification of each lead helped maintain high-quality standards and reduced bounce rates.
Simplified and Engaging Messaging
We restructured Open Fortune’s email content to be concise and scannable, addressing key pain points relevant to the audience. The messaging was direct and clear, with strategically placed CTAs to encourage engagement without overwhelming recipients.
Within the first month, Open Fortune secured 32 high-quality meetings and successfully onboarded 4 new clients. This approach boosted both lead quantity and engagement while maintaining alignment with their high-ticket offerings.
Working with ENDY Media has been a turning point for us. In just one month, they helped us book 32 valuable meetings, which brought in exactly the kind of high-quality prospects we were after. Their strategic focus on our ideal clients saved us time and resources, and their expertise helped us refine our approach for stronger results. We’re seeing clear, measurable progress thanks to their efforts.
David Jaffin
CMO
| Open Fortune
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