• Guardey
21K
Emails sent
78
Sales Calls Booked
27
Clients Onboarded
Guardey’s email campaigns were performing well, but the lack of personalization resulted in poor conversion rates and missed opportunities to engage with leads effectively.
Low Open Rates
Emails were not capturing attention, indicating ineffective subject lines or lack of interest.
High Bounce Rates
Many emails were undelivered due to outdated or invalid contact information.
Lack of Personalization
Generic emails failed to resonate with Guardey's clients, leading to low engagement.
To inject more personalization and forge stronger connections, Endy Media revamped Guardey's email strategy. We tailored campaigns to individuals, aiming for higher conversion rates and a flood of new leads. Our approach included:
Improved Infrastructure
We set up a robust G-Suite email system capable of sending 3000 emails daily. These emails boasted a remarkable 78% open rate and a 11% reply rate. Plus, we added professional profile pictures and email signatures for that extra touch of credibility.
ICP Creation and Lead Generation
By pinpointing ideal customer profiles (ICPs), we curated a lead list comprising qualified Security Heads, CTOs, and IT managers across various industries. Each lead underwent double verification to ensure quality and minimize bounce rates.
Personalized and Custom Email Campaigns
We fine-tuned Guardey's offer for outbound campaigns, crafting concise email copies that directly addressed pain points of our target audience. Clear and subtle call-to-actions were strategically embedded for optimal response.
By implementing a personalized approach, Guardey saw a marked increase in engagement and conversions. The tailored campaigns not only resonated more with leads but also created stronger connections, leading to improved conversion rates and a significant influx of qualified leads.
ENDY’s approach to cold emailing surpassed our expectations. In just two weeks, they secured 23 high-quality meetings, efficiently expanding our client base. Their expertise saved us time and resources, ensuring our cybersecurity services reached the right audience effectively.
Joeri Van De Watering
CEO
| Guardey
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