• Good hope advisors
132K
Emails sent
324
Sales Calls Booked
11
Clients Onboarded
We connected with Eric, Josh, and Gregg at Good Hope Advisors when they weren’t using cold emails at all. They were relying on other methods to generate leads but wanted a more predictable way to bring in new prospects.
Tough Niche
GHA focused on local contractors primarily in the HVAC, plumbing and roofing niche which is hard to crack using cold emails (for generic agencies).
Offer to Email
GHA had a really solid offer where their prospects didn’t have to pay anything upfront which made for killer risk reversal one-liners. However, drafting an email offer and shortening their value proposition still needed to be done.
Managing Prospects
The email funnel was designed to bring in two types of leads - companies looking to exit and companies looking to raise funds. We had to organize these leads so that the guys at GHA didn’t have a tough time sorting these out themselves.
After hopping on the call with Eric, Josh and Gregg we knew exactly what needed to be done. After we onboarded them, their email funnel was live in 48 hours and we booked 3 qualified demos on the very first day!
Niche Crackdown
Local contractors do reply to emails but our emails had to be personalized and well-timed. We reached out to these prospects based on intent and other prequalification metrics that made for GHA’s ICP and it worked wonders!
Scripts
GHA’s cold email copies was the easiest part to crack. This happens when a company knows exactly what message they want to send out to their prospects.
CRM Optimizations
To tackle the massive issue regarding lead categorization, we created detailed flows on Sheets and Excel so that it was easy for our partners to track while we did the heavy lifting in the background.
We’ve been working with Good Hope Advisors since April 30, 2024, and it’s been a game-changer. They’ve had 324 qualified appointments—an average of 29 demos per month. Let your typical agency try matching that for nearly a year.
Discovering ENDY’s email marketing strategies was transformative. Their tailored approach led to 27 productive meetings in just two weeks, helping us grow our client base and optimize our time. Their innovative tactics significantly boosted our email engagement.
Josh Gladke
Owner
| Good hope advisors
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