• Good hope advisors
132K
Emails sent
411
Sales Calls Booked
32
Clients Onboarded
We connected with Eric, Josh, and Gregg at Good Hope Advisors, an M&A advisory, when they weren't using cold email at all. They were relying on other methods to source deal flow but wanted a more predictable way to bring in new prospects.
Tough Niche
GHA sources and advises on deals with local contractors, primarily in the HVAC, plumbing, and roofing space, which is a niche that's hard to crack with cold email for generic agencies.
Offer to Email
GHA's offer meant sellers didn't have to pay anything upfront, which made for a strong risk-reversal angle. But turning that into a tight, compelling email offer still had to be done.
Managing Prospects
The funnel had to surface two distinct buckets: owners looking to exit and owners looking to raise capital. We built a system to keep those separated so GHA's team wasn't sorting leads by hand.
After hopping on a call with Eric, Josh, and Gregg, we knew exactly what needed to be built. Their funnel went live in 48 hours, and we booked qualified demos in the first week.
Niche Crackdown
Local contractors do reply to emails but our emails had to be personalized and well-timed. We reached out to these prospects based on intent and other prequalification metrics that made for GHA’s ICP and it worked wonders!
Scripts
GHA’s cold email copies was the easiest part to crack. This happens when a company knows exactly what message they want to send out to their prospects.
CRM Optimizations
To tackle the massive issue regarding lead categorization, we created detailed flows on Sheets and Excel so that it was easy for our partners to track while we did the heavy lifting in the background.
Over the past 6 months, our acquisition system has helped Good Hope Advisors secure 32 signed LOIs, a level of consistent deal flow their old methods never delivered.
Discovering Endy’s email marketing strategies was transformative. Their tailored approach led to 27 productive meetings in just two weeks, helping us grow our client base and optimize our time. Their innovative tactics significantly boosted our email engagement.
Josh Gladke
Owner
| Good hope advisors
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